![]() Need to provide a phone number? Is there a logo to implement? How about a location or highway exit number for attracting motorists to a venue? Just be sure to prioritize the most important information so your billboard doesn’t become cluttered or illegible. by CR75™ for ellingtonacĪfter your initial message you can consider any other relevant information. Very short! Shoot for a maximum of 7 words or less. That’s even less viewing time on your ad! So one of the most important rules to follow will be keeping your message short. In those 5 to 10 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic. The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. If they smile or smirk, great work! If they look at all puzzled you’ll want to try again. You can test this by sharing your design and asking friends to view it for only a few seconds. Just make sure the image really does make an impact in 5 seconds or less. In fact, an image will help retain your message better than by using words alone. via TBWAĪ picture is also worth 1000 words, right? The YMCA’s basketball billboard uses a dynamic image to keep their brand top of mind.Ī large dynamic image can tell it all. It’s fun, whimsical, and evokes a sense of adventure, which would definitely get kids excited about playing soccer. The Oklahoma Soccer Association wanted people to feel curious about discovering soccer, so they played on the other foot-related thing that people are searching for: Bigfoot. One traditional way to make an impact is by utilizing a short and fun play on words that’ll create a chuckle, or even a short rhyme that will help your message stick. Here are a few ideas to get you started: by Achieve for barlow You’ll really want to be strategic when coming up with a design. Why is a story important?īecause humans are terrible at remembering facts, but great at remembering stories.īillboard design is a visual medium, which means the next step is figuring out how to tell that story through images and text. Notice a pattern? To find your story, you take the key message and give it meaning: it could solve a problem, or evoke an emotion, or fulfill a need (even one they didn’t know they had until they saw your billboard). ![]() Your delightful fried birds will satisfy their cravings, and keep them full all the way to Omaha. ![]()
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